Jennifer Tisdale is the Associate Principal for Embedded Systems and Advanced Transportation Security Programs at GRIMM, a cybersecurity research and engineering firm. Previously, Jennifer served as R&D Program Manager of Vehicle Product Cybersecurity at Mazda North America. While at Mazda, Jennifer bridged the gap between R&D and Government Affairs, focused on cybersecurity for connected and automated vehicles. Prior Mazda North America, Jennifer developed the Cyber-Mobility program for the State of Michigan through the Michigan Economic Development Corporation’s (MEDC). In this role, Jennifer created Michigan’s economic strategy focused on cybersecurity in support of the future of transportation mobility for automotive, aerospace and defense industries. Additionally, Jennifer serves on several non-profit boards and advisory committees, and is the current Cyber Director for the National Defense Industrial Association (MI). Jennifer is charged with developing industry programming in support of the U.S. Military’s cyber-physical security initiatives including leading the Cyber Military Vehicle Industry Collaborative (MVIC). The MVIC was established to provide the U.S. Army Futures Command with industry recommendations for product security validation, prior to systems integration. Recently voted one of SC Magazine’s “Women to Watch” in Cybersecurity, Jennifer challenges the negative narrative often associated with hackers, and volunteers with several non-profit, STEM programs encouraging students and teachers to embrace cybersecurity education for embedded systems.